About Us

About BrandedBeauty

Our purpose is to be the best in everyday accessible beauty products and is committed to bringing the most innovative and latest styles and trends to every home in the UK and Europe at fantastic prices.

Our customers can be reassured that we are committed to bringing new and beautiful brands to our customers exclusively and faster than our competition, securing exclusives ahead of any other UK retailer.

We are committed to building lasting relationships with everybody we deal with, be they a customer, an employee or one of our many suppliers, we know that these people are what makes BrandedBeauty great.

In everything we do, we strive for integrity, dialogue, transparency, excellence and innovation.


Our programme is based on the Universal Declaration of Human Rights, the International Labour Organisation (ILO) core labour standards and other relevant guidance, good practice and regulations. We have long-term relationships with our suppliers and work with them to make lasting improvements to working, social and environmental conditions, like the livelihoods of the people who make our products, community involvement and the reduction of the environmental impact resulting from the manufacture, distribution and sale of our products. Our programme is continuous, with key focus areas and performance targets for each coming year. At the end of each year, we re-evaluate and report on our progress to make a difference in the following year.